The House of Oud

The House of Oud was born from a friendship between an Italian master perfumer and an oud producer based in Jakarta, two craftsmen whose collaboration grew into a perfume house. The Italian roots from the founders shape an approach that joins the tradition of essential-oil distillation with careful ingredient selection, using a distinctive process of infusion and maceration. Now part of HIC Beauty, the house finishes each bottle by hand, with a master craftsman in Italy painting them in ornamental ink and color so that no two are quite alike.

The signature is woody and softly sweet, with a powdery smoothness and a comforting vanilla warmth. Bergamot and lemon open with brightness, pink pepper adds a gentle spark, and a juicy note of pear keeps things rounded and inviting rather than austere. The result reads as warm and approachable, even with oud in the family name. Start with L'Explicite or Almond Harmony, then explore Ruby Red and Time. These are perfumes that wear their craftsmanship lightly.