Moschino

Moschino is an Italian fashion house started in 1983 by Franco Moschino, who built its reputation on color, playfulness, and a streak of witty social commentary. Drawn to art and fashion from a young age, he pursued design after school and went on to create a label known for not taking itself too seriously, spanning clothing, accessories, and several sub-lines. Fragrance has been part of the house since its early years, and after his passing in 1994 the creative direction carried on through close collaborators. The brand sits today under Euroitalia.

The Moschino scent signature is florals-forward and softly modern, with rose at the center and a clean musky drydown. Pink pepper adds a little spark, pear lends a juicy lift, and touches of nutmeg and elemi give the woods a refined edge. Toy Boy is the standout to reach for, a contemporary spiced floral woody scent that captures the house's mix of charm and confidence in a single bottle. Playful never has to mean unserious.