Juicy Couture

Juicy Couture is an American label built by friends Pamela Skaist-Levy and Gela Nash-Taylor, who started out in Los Angeles in the mid-1990s making elevated, comfortable clothing for women and famously became known for their tracksuits. What began under an earlier name grew into Juicy Couture and expanded across fashion, accessories, and lifestyle, eventually passing through Liz Claiborne and later Kate Spade & Company. Fragrance became part of that playful, youthful world, carrying the same flirtatious spirit as the clothes.

The Juicy Couture signature is sweet, fruity, and exuberantly floral, with white florals and tuberose at the heart and a green edge that keeps it lively. Watermelon, passionfruit, green apple, and a touch of hyacinth make for a bright, juicy opening that lives up to the name. Reach for Viva La Juicy Neon for a vivid, modern twist on the house's best-known scent, or Oui Juicy Couture Splash for something lighter and breezier. It is fun worn out loud.