Jimmy Choo

Jimmy Choo grew out of the work of a Malaysian-born shoe designer whose passion began in childhood, in a family shoe store with its own workshop. He was crafting his own designs while still at school, later studied fashion in London, and opened his first shop after graduating in 1984. The brand as it is known today took shape in 1996, when Choo joined forces with British Vogue accessories editor Tamara Mellon, with his niece Sandra Choi also part of the story. From London, the label became a byword for glamorous footwear, and its fragrances, now produced under Inter Parfums, carry that same polished, feminine confidence.

The scent style is sweet, fruity, and warm. Juicy peach, mandarin orange, and grapefruit open bright and playful, with a touch of cardamom adding lift, all settling into a soft, gourmand base of vanilla and sweetness. The effect is flirtatious and easy to love. I Want Choo is the signature place to begin, with I Want Choo Forever offering a deeper, sweeter take, while Man Aqua brings a fresher, masculine counterpoint. Fragrance with the same glossy appeal as the shoes.